diff --git a/aiogram/utils/deep_linking.py b/aiogram/utils/deep_linking.py
new file mode 100644
index 00000000..f01c4ed4
--- /dev/null
+++ b/aiogram/utils/deep_linking.py
@@ -0,0 +1,94 @@
+"""
+Deep linking
+
+Telegram bots have a deep linking mechanism, that allows for passing additional
+parameters to the bot on startup. It could be a command that launches the bot — or
+an auth token to connect the user's Telegram account to their account on some
+external service.
+
+You can read detailed description in the source:
+https://core.telegram.org/bots#deep-linking
+
+We have add some utils to get deep links more handy.
+
+Basic link example:
+>>> from aiogram.utils.deep_linking import get_start_link
+>>> link = await get_start_link('foo')  # result: 'https://t.me/MyBot?start=foo'
+
+Encoded link example:
+>>> from aiogram.utils.deep_linking import get_start_link, decode_payload
+>>> link = await get_start_link('foo', encode=True)  # result: 'https://t.me/MyBot?start=Zm9v'
+>>> data = decode_payload('Zm9v')  # result: 'foo'
+
+"""
+
+
+async def get_start_link(payload: str, encode=False) -> str:
+    """
+    Use this method to handy get 'start' deep link with your payload.
+    If you need to encode payload or pass special characters - set encode as True
+
+    :param payload: args passed with /start
+    :param encode: encode payload with base64url
+    :return: link
+    """
+    return await _create_link('start', payload, encode)
+
+
+async def get_startgroup_link(payload: str, encode=False) -> str:
+    """
+    Use this method to handy get 'startgroup' deep link with your payload.
+    If you need to encode payload or pass special characters - set encode as True
+
+    :param payload: args passed with /start
+    :param encode: encode payload with base64url
+    :return: link
+    """
+    return await _create_link('startgroup', payload, encode)
+
+
+async def _create_link(link_type, payload: str, encode=False):
+    bot = await _get_bot_user()
+    payload = filter_payload(payload)
+    if encode:
+        payload = encode_payload(payload)
+    return f'https://t.me/{bot.username}?{link_type}={payload}'
+
+
+def encode_payload(payload: str) -> str:
+    """ Encode payload with URL-safe base64url. """
+    from base64 import urlsafe_b64encode
+    result: bytes = urlsafe_b64encode(payload.encode())
+    return result.decode()
+
+
+def decode_payload(payload: str) -> str:
+    """ Decode payload with URL-safe base64url. """
+    from base64 import urlsafe_b64decode
+    result: bytes = urlsafe_b64decode(payload + '=' * (4 - len(payload) % 4))
+    return result.decode()
+
+
+def filter_payload(payload: str) -> str:
+    """ Convert payload to text and search for not allowed symbols. """
+    import re
+
+    # convert to string
+    if not isinstance(payload, str):
+        payload = str(payload)
+
+    # search for not allowed characters
+    if re.search(r'[^_A-z0-9-]', payload):
+        message = ('Wrong payload! Only A-Z, a-z, 0-9, _ and - are allowed. '
+                   'We recommend to encode parameters with binary and other '
+                   'types of content.')
+        raise ValueError(message)
+
+    return payload
+
+
+async def _get_bot_user():
+    """ Get current user of bot. """
+    from ..bot import Bot
+    bot = Bot.get_current()
+    return await bot.me
diff --git a/docs/source/utils/deep_linking.rst b/docs/source/utils/deep_linking.rst
new file mode 100644
index 00000000..e00e0d20
--- /dev/null
+++ b/docs/source/utils/deep_linking.rst
@@ -0,0 +1,6 @@
+============
+Deep linking
+============
+
+.. automodule:: aiogram.utils.deep_linking
+    :members:
diff --git a/tests/test_utils/test_deep_linking.py b/tests/test_utils/test_deep_linking.py
new file mode 100644
index 00000000..f6978c41
--- /dev/null
+++ b/tests/test_utils/test_deep_linking.py
@@ -0,0 +1,75 @@
+import pytest
+
+from aiogram.utils.deep_linking import decode_payload, encode_payload, filter_payload
+from aiogram.utils.deep_linking import get_start_link, get_startgroup_link
+from tests.types import dataset
+
+# enable asyncio mode
+pytestmark = pytest.mark.asyncio
+
+PAYLOADS = [
+    'foo',
+    'AAbbCCddEEff1122334455',
+    'aaBBccDDeeFF5544332211',
+    -12345678901234567890,
+    12345678901234567890,
+]
+
+WRONG_PAYLOADS = [
+    '@BotFather',
+    'spaces spaces spaces',
+    1234567890123456789.0,
+]
+
+
+@pytest.fixture(params=PAYLOADS, name='payload')
+def payload_fixture(request):
+    return request.param
+
+
+@pytest.fixture(params=WRONG_PAYLOADS, name='wrong_payload')
+def wrong_payload_fixture(request):
+    return request.param
+
+
+@pytest.fixture(autouse=True)
+def get_bot_user_fixture(monkeypatch):
+    """ Monkey patching of bot.me calling. """
+    from aiogram.utils import deep_linking
+
+    async def get_bot_user_mock():
+        from aiogram.types import User
+        return User(**dataset.USER)
+
+    monkeypatch.setattr(deep_linking, '_get_bot_user', get_bot_user_mock)
+
+
+class TestDeepLinking:
+    async def test_get_start_link(self, payload):
+        link = await get_start_link(payload)
+        assert link == f'https://t.me/{dataset.USER["username"]}?start={payload}'
+
+    async def test_wrong_symbols(self, wrong_payload):
+        with pytest.raises(ValueError):
+            await get_start_link(wrong_payload)
+
+    async def test_get_startgroup_link(self, payload):
+        link = await get_startgroup_link(payload)
+        assert link == f'https://t.me/{dataset.USER["username"]}?startgroup={payload}'
+
+    async def test_filter_encode_and_decode(self, payload):
+        _payload = filter_payload(payload)
+        encoded = encode_payload(_payload)
+        print(encoded)
+        decoded = decode_payload(encoded)
+        assert decoded == str(payload)
+
+    async def test_get_start_link_with_encoding(self, payload):
+        # define link
+        link = await get_start_link(payload, encode=True)
+
+        # define reference link
+        payload = filter_payload(payload)
+        encoded_payload = encode_payload(payload)
+
+        assert link == f'https://t.me/{dataset.USER["username"]}?start={encoded_payload}'